Homepage
CNN's goals were to continue to be the number one news website in the world. In order to compete with the iGoogles and Huff Posts of the world we needed to flex their strategic advantages including much more video, more UGC through iReport, and strong personalization. This pitch work sought out to bring the best of what CNN is known for, breaking news, and mix it wih what they will be known for moving forward.

Full Page
We created a long page that feel both bustling with new content, but also feels enjoyable to be at. CNN is both a place for hard stories and for entertainment - so capturing a style that could emote both was the goal.

I was thrilled to learn we had won the pitch based on this work, and loved seeing some of our early ideas come to life.

Homepage Alternate
This page was never presented to the client, an early sketch of what the homepage could have been, but rejected. In hindsight, there are some things I like about it.

Homepage Alternate Full Page
Very text heavy, 3 column super dense page, with video playing a primary role. Breaking news and personal news even out the top. The page is pretty short, but very dense. It's easy to understand how it all works, and immediately packs a punch with content.