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Conceptual Design, 2008

Homepage
The homepage for this pitch was split between two screens to meet two common use cases for a person coming to ABC.com. The first is inspiration, and the second is utility. We literally split the page into tabs, each showcasing the power of the site. This tab highlights what is happening today on ABC, and at ABC.com: shows, characters, episodes, etc and mixes in a schedule & community generated content.


Homepage Variatios
We developed a few permutations of the 'Today' tab including several versions of the shedule navigation on the right side. We wanted to show that a shorter page can be just as powerful as a long one.


Shows Tabs
The shows tab of the homepage is a utility based layout based on findability and simple scanning. We also pushed customization here, so a user could get udates on their favorite ABC shows, ie: if there is a new episode available to watch online.

JetBlue
Interactive Design, 2006
Vodafone
IPTV, 2008
New York City
Interactive Design, 2008
HUGE
Print & Interactive Design, 2006-2010
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